Battlefield 6
Visual Identity
Visual Identity
For 23 years, Battlefield has been the benchmark for its genre – team play, sandbox chaos, game-changing immersion. But over time, Battlefield drifted from these original tenets. Players noticed.
Our challenge: bring back what made it iconic, fit for now.
We went straight to the heart of the brand – the restless tension that’s always defined Battlefield: man vs machine, air vs ground, quiet suspense met with high-octane chaos.
“Polarity creates possibility” became the new ethos, charging the latest game in the franchise with renewed energy for loyal veterans and new recruits alike.
Working with EA from the game’s early development, we built a visual identity woven into the game’s DNA. The result is a system as immersive as the world itself – fiery orange heat maps, an embrace of the textures of destructability and authentic military tech, the return of the iconic class symbols, and Battlefield Sans - a custom type family built for impact. Every detail leans into the series’ raw authenticity: gritty, real, and unmistakably Battlefield.
And at the core, a rallying cry that’s always united devs and diehards: PTFO – Play the fucking objective.
With a record-breaking launch, Battlefield isn’t just back in the game. It’s once again setting the rules for the genre.
Our challenge: bring back what made it iconic, fit for now.
We went straight to the heart of the brand – the restless tension that’s always defined Battlefield: man vs machine, air vs ground, quiet suspense met with high-octane chaos.
“Polarity creates possibility” became the new ethos, charging the latest game in the franchise with renewed energy for loyal veterans and new recruits alike.
Working with EA from the game’s early development, we built a visual identity woven into the game’s DNA. The result is a system as immersive as the world itself – fiery orange heat maps, an embrace of the textures of destructability and authentic military tech, the return of the iconic class symbols, and Battlefield Sans - a custom type family built for impact. Every detail leans into the series’ raw authenticity: gritty, real, and unmistakably Battlefield.
And at the core, a rallying cry that’s always united devs and diehards: PTFO – Play the fucking objective.
With a record-breaking launch, Battlefield isn’t just back in the game. It’s once again setting the rules for the genre.
